Jeff Kamikow | Could Mobile Represent 75% of Internet Use Next Year?

Where do you access the internet? Mobile advertisers like Jeff Kamikow are banking on the idea that you will access the web on your mobile device. And they have figures to back up their case. According to a new report released by Publicis’ Zenith unit, it forecasts that 75% of all internet use will be on mobile devices in 2017. This is up from 68% this year. It also estimates that this number will creep up to nearly 80% in 2018, which is more than double the number in 2012.

If that is the case, Jeff Kamimow and other mobile advertisers will be very busy. The report forecasts that 6o% of all internet advertising will be mobile advertising, and the total number for mobile advertising will reach $134 billion, which means it will be more than print, billboards, and other OOH advertising combined. The report looked at sixty countries nationwide. Spain was number one in the percentage of internet use through mobile devices at 85%. This was followed by Hong Kong, China, and the United States.

With this in mind, there will be no slowdown in mobile advertising in the very near future. In fact, the complete opposite will be the norm. Companies will need to make mobile advertising their number one priority, creating advertisements that best reflect how users access the internet and view their branding. They will then need to create a cohesive mobile advertising campaign that includes website advertising, social media advertising, and video stream advertising to best reach potential customers in different situations as they access their brand.

Jeff Kamikow Provides Tips for Advertising on Facebook

Is Facebook cool again? Nobody knows for sure, but the social networking giant is certainly still making a lot of money. Its money is coming in the form of mobile advertising. In total, there are about three million advertisers on Facebook. There are about another 500,000 advertisers on Instagram, the photo-sharing social media platform that Facebook owns and made open to advertising last year. Facebook made over $17.9 billion dollars last year. According to Mashable, 84% of that came from mobile advertising.

Mobile advertising expert, Jeff Kamikow, would tell you that Facebook advertising is essential to any media campaign. There are so many new ways to create an engaging ad and track that ad’s traffic to determine its success. If you are new to advertising on Facebook, you might not know where to start. In order to advertise effectively on Facebook, here are a few tips you might want to keep in mind:

Try Out Different Designs: Going with your instinct is fine with a lot of things. With mobile advertising, it’s best to give yourself several options. If you find that you are doing the same type of ad all of the time too, don’t be afraid to mix it up. If you’re bored with an ad, so is your audience.

Add a Testimonial to Your Ad: One of the easiest ways to convince your audience to try your product is by providing evidence in the form of a testimonial or statistic that highlights your product’s or service’s capabilities. Try to include at least one proof in every ad that you do.

Use a Call to Action: This is essential. When a user is given the option to view an ad, he or she should know what will happen next if he or she clicks on the ad. A call to action answers this question and sets the audience’s expectations.

Include an Image that Catches the Eye: On a Newsfeed, your ad will be facing a lot of competition for attention. Jeff Kamikow would tell you that you need an image that will draw their attention. Try a high quality image that is relevant to the text and elicits a specific emotion. Obviously, don’t be too provocative though as this could cause your ad to be rejected.

Jeff Kamikow | Why Mobile Ads Are Getting Shorter

Have you noticed the ads that you see when you browse the internet on your mobile devices is getting shorter? This is no accident as brands are trying to create better engagement and get their message across. As Jeff Kamikow would point out, brands are always changing the way they advertise to appeal to the public.

Mobile devices have caused users to have a much shorter attention span than they once did for other platforms. In fact, the average mobile user will have an attention span of as little as eight seconds. However, at the same time, it should be noted that mobile users are experiencing more within those eight seconds. They have a laser-like focus where they can gather what is happening and make a quick decision on whether or not they want to continue viewing the content.

This is the reason why so many people are installing ad blockers on their phones to prevent marketers from targeting them for specific ads. It is also why they’re conditioned to find the X button as soon as possible. However, as many researchers point out, there are still many opportunities out there, and many brands have made a point of creating 5-6 second ads that can engage users. So far there has been limited success here, but this should be a major focus for marketers in the years to come.

As Jeffrey Kamikow would say, you have to give the public what they want. Today, it would certainly be shorter ads that they can consume as quickly as possible to get back to their content.

Jeff Kamikow | Is Mobile Advertising in a Boom?

TechCrunch believes that we’re on the verge of another major boom in marketing through mobile. Is this true? We’re probably already there. The writer of this article compared what we’re seeing in mobile advertising right now to what happened in the dot com bubble.

Here mobile advertisers threw a lot of money out there to try and attract new customers, but the number of customers and an understanding of the level of advertising needed to get a conversion weren’t there. The money began to run out, and, as a result, website advertising would trend downward for several years until the mid-2000s.

We are experiencing  another boom right now for mobile advertising. Users are accessing web pages and especially apps now more than ever before. In addition to that, brands are devoting more of their dollars to mobile advertising than web advertising too. Jeff Kamikow and other advertisers believe mobile will be the present and future of advertising for some time. Are they right?

Yes, probably,  but the current model will not be the way that happens. Advertisers are too focused on app-install ads as pointed out by TechCrunch, and they are spending too much money to get people to install their ads and keep using them. Unfortunately, a user may try out an app for a week before moving on. Instead, Jeffrey Kamikow and others in the mobile advertising industry will need to focus on integrating app and mobile advertising with other channels to create one holistic marketing scheme.

Jeffrey Kamikow | Telling a Story with Your Mobile Ad

If there is one thing that could really annoy a potential customer, it’s giving him or her the same ad to look at over and over again. There is certainly something to be said about ad repetition in some mediums. You hear a jingle on the radio or see the same pitch guy on a commercial, and it could create a level of familiarity that could improve the brand. This is not the same with mobile ads.

Mobile users want ads that they can engage with. For example, you can have an ad that utilizes some form of gaming that keeps the user interested. However, if the same user is given an ad with the same gaming feature over and over again, he or she will eventually get bored with it. Jeff Kamikow  is a mobile advertising expertwho has produced mobile ads of all kinds. He would argue that a company’s mobile advertising strategy must consist of fresh content all of the time that tells a story. So how can you accomplish this?

There are a number of tools available today that allow mobile advertise to use predictive behavior to slightly update an ad with each view by a user. For example, the first time might just be n introduction, so it might just show broad features or a tagline. The second time around, more details might be shown or the ad might showcase a feature that could be of particular interest to the user. This will go so on and so on until the user has a full understanding of what the product does.

By adapting to customer behavior to tell your brand’s story organically, you could reach your audience better, which could potentially turn into a lead. When it comes to mobile advertising, the key is freshness to adequately tell a story.

Jeff Kamikow Provides 5 Tips for Supporting Your Child Athlete

On many weekends and some weeknights in the summer, Jeff Kamikow can be found coaching his son’s baseball team. As a former collegiate athlete himself, Jeff has seen his fair share of good parents and those that may have needed some coaching themselves.

If you are a parent of a student who plays baseball, football, softball, basketball, or soccer, you might be wondering what is considered good behavior during a game, what kind of motivation and support you should provide your child, and how you can teach your child good sportsmanship. Obviously, your own situation will be your own so you may have to make some changes, but here are some common tips for parents of kids in any sport.

Be On Time: Punctuality is an important part of many parts of life, including sports. Please try to bring your child on time, so he or she can get as much practice with the team as possible.

Don’t Coach or Yell at Refs from the Stands: Your job is to support your child. Remember that everyone makes mistakes – even coaches and refs. Try to remain positive and cheer for the whole team and be a good example for your child.

Always Have Fun: Coach Jeff Kamikow always tells his kids to have fun. Sports are supposed to be fun. While you should certainly make sure your child takes it seriously to help his or her teammates, being too serious just takes away from the game, which nobody wants. Remember, it’s just a game.

Coaching Tips from Jeff Kamikow

Media specialist Jeff Kamikow spends some of his free time coaching little league baseball with his father. He had the pleasure of coaching his team to a championship, so he knows what it takes to coach winning ball. Here are several tips if you decide that you want to coach your child on a winning team:

Know that Every League Is Different: When you’re getting started, you may not realize how different one league game could be from the next. Three outs, nine players on the field, four balls equals a walk…how different could it be? Each league will have different rules and regulations though, so you should get acquainted with those before you decide to coach your first game, so you and your team are prepared.

Coach Safety: Before hitting or playing good defense, the first thing you’ll want to do is teach your kids the importance of safety. Show them the proper way to slide, how to stand on the plate to protect against a wild pitch, and what gear is needed. You are responsible for them when they’re on the field, so be sure to show them how to play the game safely to protect against injury.

Be Confident In Yourself: Remember, these are just kids. They have the innate ability of being able to spot someone with fear a mile away. If they don’t respect you, they’ll never listen to you. Coach Jeff Kamikow was able to coach his team to victory because he was confident in himself and always spoke with authority to his team. Now it’s okay to be afraid starting out, but remember that you are the coach. You are the one who is responsible for teaching the kids what to do and what not to do. The only way to successfully do this is to believe in yourself first.

Good luck on the diamond! It is a great time and you’ll feel so rewarded the first time you get a W.