Marketing Professional Jeff Kamikow.

Every single business has a competitor, regardless of how niche they are in the market. It doesn’t matter what industry or sector you work in, you have a competitor that’s looking to take the same customers you are trying to reach. With that in mind, you can actually learn a lot from your competitors and it’s a great idea to keep a close eye on them according to digital advertising and marketing professional Jeff Kamikow. Remember that old saying keep your friends close and your enemies closer? Well, it’s definitely a saying to live by because it can help you rise above the competition. Let’s take a look at what you can learn from your competitors!

4 mobile marketing mistakes that could kill your business By Jeff Kamikow

Building a mobile strategy is uncharted territory for most business. The maps we have so far are incomplete, with many zones that say “Here there be dragons.” Yet you know you must set sail if you want to remain competitive. How can you avoid wrecking your ship as you start off on your mobile strategy journey?

1. A mobile website may not be not enough

In the early days of mobile, all the focus was on creating responsive websites that looked good on mobile device. This is still necessary, but it is not enough. Ninety percent of all smartphone use is done in an app, not on a browser. While a responsive website does make you look more professional, chances are that you’re not going to attract much business through a website alone.

2. Not having a roadmap for your mobile strategy

Mobile strategy isn’t just client-facing. The most important parts of a mobile strategy happen inside the business. But converting your internal processes and dashboards to mobile versions must be done smartly. Every change you make should affect business positively and be measurable. Otherwise, if it’s not broke, don’t fix it!

3. Building too many internal apps

One of the ways that companies go off the rails is to try to convert every internal piece of software into a mobile version. Desktops and laptops are still quite useful! Because a mobile strategy can affect a business from top to bottom, you must talk with each business unit to see how mobile can help them. The answer could be that they don’t want a mobile app at all, and it could be the right answer!

4. Building a customer app the customer doesn’t want

On the customer side, any app you make must give them information or services they want. Depending on your industry, your customers may not even want an app on their phone from you. Think carefully about what you want any customer-facing app to do and do better than your current processes. Don’t build an app just to check off a box that says we have an app.

Jeff Kamikow | Video Ads

 Every marketer, including Jeff Kamikow, has used video ads in some capacity to advertise on mobile devices. Videos are engaging and often have a longer shelf-life than other forms of advertising. Plus, they are pliable, making them a viable option for a number of different industries.

Coaching Tips from Jeff Kamikow

 Media specialist Jeff Kamikow spends some of his free time coaching little league baseball with his father. He had the pleasure of coaching his team to a championship, so he knows what it takes to coach winning ball. Here are several tips if you decide that you want to coach your child on a winning team:

Know that Every League Is Different: When you’re getting started, you may not realize how different one league game could be from the next. Three outs, nine players on the field, four balls equals a walk…how different could it be? Each league will have different rules and regulations though, so you should get acquainted with those before you decide to coach your first game, so you and your team are prepared.

Coach Safety: Before hitting or playing good defense, the first thing you’ll want to do is teach your kids the importance of safety. Show them the proper way to slide, how to stand on the plate to protect against a wild pitch, and what gear is needed. You are responsible for them when they’re on the field, so be sure to show them how to play the game safely to protect against injury.

Be Confident In Yourself: Remember, these are just kids. They have the innate ability of being able to spot someone with fear a mile away. If they don’t respect you, they’ll never listen to you. Coach Jeff Kamikow was able to coach his team to victory because he was confident in himself and always spoke with authority to his team. Now it’s okay to be afraid starting out, but remember that you are the coach. You are the one who is responsible for teaching the kids what to do and what not to do. The only way to successfully do this is to believe in yourself first.

Good luck on the diamond! It is a great time and you’ll feel so rewarded the first time you get a W.

Coaching Tips from Jeff Kamikow

Media specialist Jeff Kamikow spends some of his free time coaching little league baseball with his father. He had the pleasure of coaching his team to a championship, so he knows what it takes to coach winning ball. Here are several tips if you decide that you want to coach your child on a winning team:

Know that Every League Is Different: When you’re getting started, you may not realize how different one league game could be from the next. Three outs, nine players on the field, four balls equals a walk…how different could it be? Each league will have different rules and regulations though, so you should get acquainted with those before you decide to coach your first game, so you and your team are prepared.

Coach Safety: Before hitting or playing good defense, the first thing you’ll want to do is teach your kids the importance of safety. Show them the proper way to slide, how to stand on the plate to protect against a wild pitch, and what gear is needed. You are responsible for them when they’re on the field, so be sure to show them how to play the game safely to protect against injury.

Be Confident In Yourself: Remember, these are just kids. They have the innate ability of being able to spot someone with fear a mile away. If they don’t respect you, they’ll never listen to you. Coach Jeff Kamikow was able to coach his team to victory because he was confident in himself and always spoke with authority to his team. Now it’s okay to be afraid starting out, but remember that you are the coach. You are the one who is responsible for teaching the kids what to do and what not to do. The only way to successfully do this is to believe in yourself first.

Good luck on the diamond! It is a great time and you’ll feel so rewarded the first time you get a W.