Would Jeff Kamikow Be Worried about iOS 10’s Privacy Settings?

 A mobile advertiser likes Jeff Kamikow is constantly looking at market fluctuations and any restrictions that could change mobile advertising strategies. Over the past five years, mobile advertising has grown many, many times over, and it represents the present and future for digital advertising. More people use their mobile devices for shopping, accessing the news, communicating with others on social media, paying their bills, and more. Advertisers have responded in kind, and the market has grown exponentially more than desktop advertising.

One of the biggest players in the mobile space is obviously Apple. iPhones and other Apple devices are some of the widely used mobile devices. The iOS 10 update will be here in a few days, and it will certainly have some ramifications for mobile advertisers. Now before you  panic too much, iOS 10 will not block ads completely. Instead it will expand on iOS9’s IDFAs and give advertisers even less information when it comes to tracking. IDFAs allowed  advertisers to track metrics for “frequency capping, attribution, conversion events, estimating the number of unique users, advertising fraud detection, and debugging.”

Now that this isn’t in play, mobile advertising will change greatly. Users who turn on “Limit Ad Tracking” and send IDFAs to advertisers may begin to experience an even poorer experience as advertisers will not be able to target based off location or user activity. Instead, they may see the same ads over and over again or see ads that do not pertain to them whatsoever.

Therefore, it is the job of Jeff Kamimow and other advertisers, to educate the public about IDFAs and the new updates as well as create good ads that users won’t get annoyed with. Privacy is a major thing with users. Relevancy is too though. If advertisers can make the case that tracking is necessary to enrich experience, more users may be willing to give them the benefit of the doubt.

Jeff Kamikow | Video Ads

 Every marketer, including Jeff Kamikow, has used video ads in some capacity to advertise on mobile devices. Videos are engaging and often have a longer shelf-life than other forms of advertising. Plus, they are pliable, making them a viable option for a number of different industries.

Jeff Kamikow | Is Mobile Advertising in a Boom?

TechCrunch believes that we’re on the verge of another major boom in marketing through mobile. Is this true? We’re probably already there. The writer of this article compared what we’re seeing in mobile advertising right now to what happened in the dot com bubble.

Here mobile advertisers threw a lot of money out there to try and attract new customers, but the number of customers and an understanding of the level of advertising needed to get a conversion weren’t there. The money began to run out, and, as a result, website advertising would trend downward for several years until the mid-2000s.

We are experiencing  another boom right now for mobile advertising. Users are accessing web pages and especially apps now more than ever before. In addition to that, brands are devoting more of their dollars to mobile advertising than web advertising too. Jeff Kamikow and other advertisers believe mobile will be the present and future of advertising for some time. Are they right?

Yes, probably,  but the current model will not be the way that happens. Advertisers are too focused on app-install ads as pointed out by TechCrunch, and they are spending too much money to get people to install their ads and keep using them. Unfortunately, a user may try out an app for a week before moving on. Instead, Jeffrey Kamikow and others in the mobile advertising industry will need to focus on integrating app and mobile advertising with other channels to create one holistic marketing scheme.