Chief Revenue Officer Jeffrey Kamikow

Jeffrey Kamikow is a successful media executive with more than two decades of experience in global sales, revenue strategy and corporate turnarounds. He specializes in repositioning brands through comprehensive, conversion-centric digital marketing and outreach strategies, as well as integrated custom media and marketing programs that seamlessly blend print digital and mobile strategies to optimize brand visibility and cohesiveness.

Kamikow graduated from Southern Illinois University in 1993. He spent the bulk of his early career at PC Magazine, working his way up from Chicago-area sales rep to director of sales for the East Coast and Midwest markets. In the early-mid 2000s, Jeff Kamikow served as national advertising director for Time Inc.’s Field & Stream and Outdoor Life properties, where he pioneered Time’s early digital advertising strategy.

Since 2006, Jeff Kamikow has served in senior leadership at a succession of fast-growing digital and mobile marketing firms. He is currently Chief Revenue Officer at Go2Mobi and principal of Kamikow Media Group, an independent consulting firm based in northern New Jersey.

Jeff Kamikow Marketer

Every marketer, including Jeff Kamikow, has used video ads in some capacity to advertise on mobile devices. Videos are engaging and often have a longer shelf-life than other forms of advertising. Plus, they are pliable, making them a viable option for a number of different industries.

Are You Watching Movies on Your Phone? Mobile Advertisers Like Jeff Kamikow Are Counting On It

As families get together for the holidays, will they gather together on the couch and watch their favorite movies on someone’s phone? Okay, that’s probably a bit hyperbolic, but mobile advertisers like Jeff Kamikow have noticed a trend among smartphone use. In general, they’re using them more as a complete media center than just a phone or even a source for the internet.

The average American will spend as much as three hours on their phone every single day. To put things in perspective, they may spend as little as two hours on their laptops and desktops. This could partly be the reason why Snapchat can boast more than ten billion video views per day. But mobile users are not just using their mobile devices to access social media video platforms like Snapchat. They are also streaming video on Netflix, YouTube, Amazon Prime, and a number of other streaming sites.

Because of this, Jeff Kamikow and other mobile advertisers are looking at user mobile behavior to increase their spend. In fact, total online ad spending grew nineteen percent in the first half of this year.  They spent more than $32 billion this year. This was driven by mobile advertisers who spent more than $15.5 billion, which is an increase of 89 percent. Social media ad spending was up 57 percent in the first part of 2016 and digital video advertising rose 51 percent. It appears mobile advertising will represent a bigger share of total ad spend as people change how they view their media.

Jeffrey Kamikow ideas in 2024

Jeffrey Kamikow is a mobile marketing executive who has worked in the media and advertising industries since the early 1990s. Jeff Kamikow has more than two decades of experience in the media industry and brand marketing.

What Can Competitors Teach You About Marketing Tactics?

 Every single business has a competitor, regardless of how niche they are in the market. It doesn’t matter what industry or sector you work in, you have a competitor that’s looking to take the same customers you are trying to reach. With that in mind, you can actually learn a lot from your competitors and it’s a great idea to keep a close eye on them according to digital advertising and marketing professional Jeff Kamikow. Remember that old saying keep your friends close and your enemies closer? Well, it’s definitely a saying to live by because it can help you rise above the competition. Let’s take a look at what you can learn from your competitors!

How To Find What Works Best

There are many different marketing strategies that you could use to reach potential customers, but why play trial and error when you can see what’s working for your competition. Perhaps they are using webinars or social media posts to promote their products or service. If they seem to be working and getting engagement, you can take that idea and make it better. It’s important to capitalize on the things that are working because you don’t want to miss out on any opportunities.

Localizing Your Business

Perhaps you have a competitor located in the same area as you and when you search for a specific term that’s associated with your business, what appears in the listings? Is your competition appearing before yours? If so, that’s an issue. More and more internet users are taking advantage of localized searches by typing in the product or service they are looking for, followed by a town or state. You could create local pages to cater to these specific keywords and rank better for localized searches.

Learn From Their Mistakes

Every business can make a mistake, that’s just reality, and if you notice your competition making some sort of marketing mistake that’s not working for their business, you can avoid that specific strategy. Perhaps they are targeting an audience that’s not really interested in the product or service. That could give you some insight on your own target audience and it’ll help you craft a strategy that’ll be more beneficial.

Always keep a watchful eye on your competitors because it can help you in the long run!

Telling a Story with Your Mobile Ad | Jeff Kamikow

If there is one thing that could really annoy a potential customer, it’s giving him or her the same ad to look at over and over again. There is certainly something to be said about ad repetition in some mediums. You hear a jingle on the radio or see the same pitch guy on a commercial, and it could create a level of familiarity that could improve the brand. This is not the same with mobile ads.

Mobile users want ads that they can engage with. For example, you can have an ad that utilizes some form of gaming that keeps the user interested. However, if the same user is given an ad with the same gaming feature over and over again, he or she will eventually get bored with it. Jeff Kamikow is a mobile advertising expert who has produced mobile ads of all kinds. He would argue that a company’s mobile advertising strategy must consist of fresh content all of the time that tells a story. So how can you accomplish this?

There are a number of tools available today that allow mobile advertise to use predictive behavior to slightly update an ad with each view by a user. For example, the first time might just be n introduction, so it might just show broad features or a tagline. The second time around, more details might be shown or the ad might showcase a feature that could be of particular interest to the user. This will go so on and so on until the user has a full understanding of what the product does.

Where’s Digital Advertising Headed in 2024? Jeff Kamikow Weighs In

Jeff Kamikow, a digital marketing pioneer who helped set up the first revenue strategy for one of the United States’ most venerable media companies, is the first to admit that he’s done the same thing his entire career.

Kamikow has been in the advertising game since the early 90s, when he worked for a couple of print publications (remember those?) devoted to personal computers (remember those?) and assorted accessories.

Back in the early 2000s, he showed Time Inc the online marketing light. Specifically, he devised the first sustainable Internet revenue strategy for two well-known but struggling Time properties, helping the storied firm bridge the digital chasm.

Since then, Kamikow has held positions of increasing responsibility for a variety of digital and mobile marketing firms, devising, implementing, testing and reworking revenue strategy after revenue strategy. He’s almost seen it all, at least when it comes to online marketing, and his insight has helped many a rudderless brand reinvent for ever busier, ever more jaded consumers.

So it shouldn’t be surprising that Jeff Kamikow has a thing or two to say about the state of the digital advertising industry. On the heels of some huge changes in 2015, Kamikow expects a few equally important shifts — some of which simply continue multi-year trends — in 2016.

• Mobile’s Domination Will Become Official

According to an eMarketer study, mobile advertising spend is projected to top $100 billion for the first time in 2016. More importantly, mobile will account for more than 50 percent of all digital advertising outlays for the first time ever next year.

And with nearly geometric growth projected through 2019 — eMarketer projects a total outlay of nearly $200 billion by then — it’s virtually assured that mobile will remain dominant indefinitely. At the end of the decade, mobile is poised to account for a stunning 70 percent of all digital ad spend and more than 25 percent of all ad spend.

To be blunt, brands and career marketers that fail to plan for a mobile-first world are about to get killed. We’ve known this day was coming for a while, and now it’s here. It’s why Jeff Kamikow has been pounding the table on mobile ad networks for years now — and, if you play your cards right, it could be your ticket to the digital marketing big time.

•  In-SERP Video Advertising Could Presage a Seismic Shift

Though it’s not totally set in stone, Jayson Demers writes in Forbes that Google appears close to rolling out embedded videos in main search engine results pages (SERPs), augmenting existing text and image results without requiring searchers to toggle the Video tab.

It’s not clear how these ads will be priced, whether they’ll autoplay once the search is complete, or how many will appear in a given SERP. Jeff Kamikow has long argued that this is a logical development, given the ascendancy of the inarguably more visual mobile medium, and it’ll be fascinating to see how it plays out in 2016.

For now, savvy marketers may want to buy paid text ads while they can — both to reinforce brand recognition above-the-fold if and when this deployment occurs and to take advantage of pricing dips once pent-up demand for video spots is released.

• The Daylight Between Content Strategy and SEO May Finally Wink Out

Marketers have been crowing that “content is king” for years now. Frankly, the phrase is a bit of a cliche, so it’s easy to drown content-boosting voices (including Jeff Kamikow’s) out and miss the very simple, very important point they’re making.

It’s this: The days when traditional SEO techniques added value to subpar content are over. They’re not coming back. Going forward, it’s increasingly likely that, when applied to subpar or even at-par content, traditional SEO techniques will subtract value.

That’s not to say that you shouldn’t have an SEO strategy, or that white-hat best-practices will suddenly stop working.

You just need to make sure that your SEO strategy complements your content strategy, not the other way around. Create content, in whatever form it takes, with your core audience personas in mind. Then optimize it.

• Social Media Won’t Always Be Earned Media

For the first few years of the social media revolution, as adoption skyrocketed, social campaigns were like manna from heaven: classic earned media, without the drudgery of PR outreach and journalistic brown-nosing.

Then the social platforms started worrying about their own bottom lines. Good for them; not so good for cash-poor marketers.

Today, it’s still possible to run an organic social campaign on a shoestring or even nonexistent budget and ride it for a decent dribble of earned media. (No viral unicorns needed.)

But the writting is on the wall: Facebook recently redoubled its suggestion feature, creating another potential revenue source for itself and a potential exposure opportunity for marketers   Of course, the change is likely to reduce the amount of organic space in users’ feeds, reducing organic opportunity and pushing up bid rates for paid ads.

Meanwhile, LinkedIn is slackening its buttoned up advertising standards — again, great if you have the inclination and budget to pay for social promotion, and not so much if you’re looking to do more with less.

Personally, Jeff is a big believer in social campaigns done right. But it’s critical to understand these changes — and there are likely to be a lot more in 2016 — as they come. Otherwise, you could find yourself throwing good money after bad.

Don’t Count Your Chickens…

If Jeff Kamikow has learned anything in his decades-long advertising career, it’s that supposed sure things can fizzle out in a relative heartbeat. And even someone with as much experience as Kamikow can be wrong from time to time. Still, it’s best not to bet against a proven winner — or assume that doing the same thing time and again will cut it in a rapidly evolving digital marketing environment.