Do You Have The Right Content for Your Website

We’ve all heard the phrase “content is king,” but its ubiquity is in part due to the fact that it is true. We’ve all gone to websites where the content was bad or tried too hard and sounded more like a term paper than a conversation. Visitors who come to your website should be able to understand what you do, what services or products you provide, and what makes you stand out with ease. They should be able to accomplish what they want to on your site without too much trouble. Jeffrey Kamikow started out in print, so he could tell you that the content still matters greatly in marketing. Here are a few tips to keep in mind:

Keep It Conversational: If your visitors need a dictionary to understand your content, you are trying too hard. The goal of your website copy should be to appeal to as many people as possible – not just those in the industry. If there is too much jargon or technical terms, you may be turning off a key part of your potential base. Keep it conversational, but obviously make the content good. Check for grammar and punctuation too as this will make your site look unprofessional.

Keep the Home Page as Concise As Possible: In a few seconds, a visitor who comes to your site will make a decision whether or not they should keep looking or hit the back button. If there is too much content or, even worse, not enough, they’ll quickly choose to go elsewhere. Stick to the point and use your homepage content to show what you do and why visitors should choose your offerings.

Update Your Content When the Information Becomes Old: Like we said, Jeffrey Kamikow was a print man. In print, the content must always be relevant and up to date to maintain readership. The same holds true with your website. It’s important to update content when necessary to ensure it is relevant and obsolete information is deleted. If your information isn’t relevant, your visitors will quickly click the back button.

Will Jeff Kamikow and Other Advertisers Use Driverless Cars to Enhance Their Advertising?

Could automobiles become the next source for ad revenue for businesses? We’ve already seen the mobile ad business boom in the last few years as mobile ad spending has soared past desktop ad spending in the past year. While businesses might have to worry about whether or not they should invest more in mobile web advertising or in-app advertising, the next generation of mobile advertisers, like Jeff Kamikow, may be going on the road.

There was a recent article in Ad Adage that discussed the role driver-less vehicles will have in the advertising world. Although drivers will still have control over a vehicle if they need to, they will have a lot of free time on their hands. When the average American adult can spend as much as an hour a day in a vehicle, that could potentially be a lot of advertising. Ad Adage makes it a point of saying that we can’t be too far away from Uber and Lyft starting to bring in advertisers to their drivers’ cars. Who knows what the future may hold?

From using beacons to target drivers when they’re in a specific destination to using augmented reality, which will be much safer if vehicles are driver-less, Jeff Kamikow and other mobile advertisers will have a lot of options in the very near future.

Jeff Kamikow | How will Google AMP Affect Your Mobile Strategy?

Jeff Kamikow "Google’s AMP project, short for Accelerated Mobile Pages, sounds great on paper for consumers of content, but for mobile advertisers and businesses it represents a tremendous shakeup."

Put simply, an AMP-enabled page uses a stripped-down version of HTML and Javascript to render text and images much faster. It one sense, it’s like Google is trying to bring back the simplicity of mid-1990s internet.

Why is Google doing this? Page speed and mobile-friendliness. It is in Google’s interests to make its search engine as friendly as possible, and people do not like to wait for pages to load. More to the point, Google wants to deliver the information people are seeking as quickly as possible. That’s why they’ve developed things like knowledge cards and quick snippets. But if someone just wants the latest info from a news story, that’s too much information for a quick snippet.  Enter AMP pages.

AMP-enabled pages require less rendering time and less data to transfer, both big bonuses for consumers. AMP-enabled pages are viewed high on the search page in a swipe-carousel format. They have a special icon next to the results to show they are AMP-enabled.

The system is open to any publisher that is willing to put in the necessary work to make these pages. Does this sound too good to be true? Well, yes.

The type of content that can be displayed on AMP pages is very restricted. For instance, there can’t be any forms on AMP pages, so forget thinking about capturing emails on a snazzy-fast landing page. Another thing is UX. AMP blows most UX away in its quest for speed and simplicity. There are no external style sheets or external Javascript. If you choose to enable AMP on pages, they’re going to have to look good using Google’s version and that’s likely not going to match up with your UX plan. Inline ads are allowed with AMP content, but only for a select group of ad partners. If you’re in the group, great. But otherwise, you may be left out in the cold. Fortunately, the group of AMP-allowed advertisers is likely to grow as the new specification is embraced.

What about backlinks? AMP pages have a URL that starts with http://www.google.com/amp and then pastes the actual URL. It is unclear how Google is going to affect organic rankings when you have both AMP and normal pages. Google is promoting the use of AMP, but whether or not organic results will get pulled up for other pages on a domain remains to be seen.

AMP is also optimized for news content and blog posts. Pure information. If your content strategy doesn’t revolve around these, then AMP isn’t likely to do you much good. However, it’s certainly something to keep an eye on for the future.

Jeff Kamikow | Could Mobile Represent 75% of Internet Use Next Year?

Where do you access the internet? Mobile advertisers like Jeff Kamikow are banking on the idea that you will access the web on your mobile device. And they have figures to back up their case. According to a new report released by Publicis’ Zenith unit, it forecasts that 75% of all internet use will be on mobile devices in 2017. This is up from 68% this year. It also estimates that this number will creep up to nearly 80% in 2018, which is more than double the number in 2012.

If that is the case, Jeff Kamimow and other mobile advertisers will be very busy. The report forecasts that 6o% of all internet advertising will be mobile advertising, and the total number for mobile advertising will reach $134 billion, which means it will be more than print, billboards, and other OOH advertising combined. The report looked at sixty countries nationwide. Spain was number one in the percentage of internet use through mobile devices at 85%. This was followed by Hong Kong, China, and the United States.

With this in mind, there will be no slowdown in mobile advertising in the very near future. In fact, the complete opposite will be the norm. Companies will need to make mobile advertising their number one priority, creating advertisements that best reflect how users access the internet and view their branding. They will then need to create a cohesive mobile advertising campaign that includes website advertising, social media advertising, and video stream advertising to best reach potential customers in different situations as they access their brand.

Jeff Kamikow Provides Tips for Advertising on Facebook

Is Facebook cool again? Nobody knows for sure, but the social networking giant is certainly still making a lot of money. Its money is coming in the form of mobile advertising. In total, there are about three million advertisers on Facebook. There are about another 500,000 advertisers on Instagram, the photo-sharing social media platform that Facebook owns and made open to advertising last year. Facebook made over $17.9 billion dollars last year. According to Mashable, 84% of that came from mobile advertising.

Mobile advertising expert, Jeff Kamikow, would tell you that Facebook advertising is essential to any media campaign. There are so many new ways to create an engaging ad and track that ad’s traffic to determine its success. If you are new to advertising on Facebook, you might not know where to start. In order to advertise effectively on Facebook, here are a few tips you might want to keep in mind:

Try Out Different Designs: Going with your instinct is fine with a lot of things. With mobile advertising, it’s best to give yourself several options. If you find that you are doing the same type of ad all of the time too, don’t be afraid to mix it up. If you’re bored with an ad, so is your audience.

Add a Testimonial to Your Ad: One of the easiest ways to convince your audience to try your product is by providing evidence in the form of a testimonial or statistic that highlights your product’s or service’s capabilities. Try to include at least one proof in every ad that you do.

Use a Call to Action: This is essential. When a user is given the option to view an ad, he or she should know what will happen next if he or she clicks on the ad. A call to action answers this question and sets the audience’s expectations.

Include an Image that Catches the Eye: On a Newsfeed, your ad will be facing a lot of competition for attention. Jeff Kamikow would tell you that you need an image that will draw their attention. Try a high quality image that is relevant to the text and elicits a specific emotion. Obviously, don’t be too provocative though as this could cause your ad to be rejected.

Jeff Kamikow | Why Mobile Ads Are Getting Shorter

Have you noticed the ads that you see when you browse the internet on your mobile devices is getting shorter? This is no accident as brands are trying to create better engagement and get their message across. As Jeff Kamikow would point out, brands are always changing the way they advertise to appeal to the public.

Mobile devices have caused users to have a much shorter attention span than they once did for other platforms. In fact, the average mobile user will have an attention span of as little as eight seconds. However, at the same time, it should be noted that mobile users are experiencing more within those eight seconds. They have a laser-like focus where they can gather what is happening and make a quick decision on whether or not they want to continue viewing the content.

This is the reason why so many people are installing ad blockers on their phones to prevent marketers from targeting them for specific ads. It is also why they’re conditioned to find the X button as soon as possible. However, as many researchers point out, there are still many opportunities out there, and many brands have made a point of creating 5-6 second ads that can engage users. So far there has been limited success here, but this should be a major focus for marketers in the years to come.

As Jeffrey Kamikow would say, you have to give the public what they want. Today, it would certainly be shorter ads that they can consume as quickly as possible to get back to their content.

Jeff Kamikow | Is Mobile Advertising in a Boom?

TechCrunch believes that we’re on the verge of another major boom in marketing through mobile. Is this true? We’re probably already there. The writer of this article compared what we’re seeing in mobile advertising right now to what happened in the dot com bubble.

Here mobile advertisers threw a lot of money out there to try and attract new customers, but the number of customers and an understanding of the level of advertising needed to get a conversion weren’t there. The money began to run out, and, as a result, website advertising would trend downward for several years until the mid-2000s.

We are experiencing  another boom right now for mobile advertising. Users are accessing web pages and especially apps now more than ever before. In addition to that, brands are devoting more of their dollars to mobile advertising than web advertising too. Jeff Kamikow and other advertisers believe mobile will be the present and future of advertising for some time. Are they right?

Yes, probably,  but the current model will not be the way that happens. Advertisers are too focused on app-install ads as pointed out by TechCrunch, and they are spending too much money to get people to install their ads and keep using them. Unfortunately, a user may try out an app for a week before moving on. Instead, Jeffrey Kamikow and others in the mobile advertising industry will need to focus on integrating app and mobile advertising with other channels to create one holistic marketing scheme.