Jeffrey Kamikow | Google To Adjust Algorithm For Mobile-Friendliness

 When Google calls the tune, the rest of us follow. Our experience of the Internet changes every time they make a change to their algorithm.  Another change is coming out in May, but unlike earlier changes Google is announcing the details in advance. It involves improving the rankings of mobile friendly websites.

Last year, Google said that it was going to increase the rankings of mobile-friendly pages on its mobile browser. Now they plan on “increasing the effect” of their mobile-friendly ranking signals in order to continue improving its search results on mobile devices. This comes after previous updates when Google added a mobile friendly tag and then adjusted the mobile search rankings based on the mobile readiness of web pages.

It is important for web developers to get their sites mobile ready now if they want to retain ranking on mobile searches. Ever since May of last year, the number of searches on mobile has exceeded the ones on desktop. If your goal is to reach the maximum amount of online users, your target audience must include smartphone users. Using a responsive site design is a good start, and is recommended by Google, but it may not be enough to meet all of Google’s requirements to receive the mobile friendly label in search results.

Google looks for several features on a web page to classify it as mobile friendly. These include things like using a text size that’s readable without zooming, and sizing content so it doesn’t need zooming or horizontal scrolling. Another feature is the placement of links. Links must be far enough apart so that a user can tap the one they want without confusion. Google also likes sites that don’t use technologies that aren’t used on phones.

The big G has also released a couple of tools to help web developers get their sites ready for the changes. The first is their mobile-friendly test tool. Just place the URL of a website into the search bar and Google will analyze it for mobile-friendliness. It’s a fast check, but if you want even more details, check out their Mobile Friendly Websites Guide. And if you are already mobile-friendly, learn what Google is looking at for mobile SEO rankings using this guide.

How does your site rank on a smartphone? Try running some searches on your website and on your keywords. Do you see Google’s mobile friendly label next to your sites? If so, great! You shouldn’t have anything to worry about with the upcoming update. If not, go through the guides and tools and get your site ready before this next wave of re-ranking happens. A short check now could save your ranking later.

Jeffrey Kamikow | What Can Competitors Teach You About Marketing Tactics?

 Every single business has a competitor, regardless of how niche they are in the market. It doesn’t matter what industry or sector you work in, you have a competitor that’s looking to take the same customers you are trying to reach. With that in mind, you can actually learn a lot from your competitors and it’s a great idea to keep a close eye on them according to digital advertising and marketing professional Jeff Kamikow. Remember that old saying keep your friends close and your enemies closer? Well, it’s definitely a saying to live by because it can help you rise above the competition. Let’s take a look at what you can learn from your competitors!

How To Find What Works Best

There are many different marketing strategies that you could use to reach potential customers, but why play trial and error when you can see what’s working for your competition. Perhaps they are using webinars or social media posts to promote their products or service. If they seem to be working and getting engagement, you can take that idea and make it better. It’s important to capitalize on the things that are working because you don’t want to miss out on any opportunities.

Localizing Your Business

Perhaps you have a competitor located in the same area as you and when you search for a specific term that’s associated with your business, what appears in the listings? Is your competition appearing before yours? If so, that’s an issue. More and more internet users are taking advantage of localized searches by typing in the product or service they are looking for, followed by a town or state. You could create local pages to cater to these specific keywords and rank better for localized searches.

Learn From Their Mistakes

Every business can make a mistake, that’s just reality, and if you notice your competition making some sort of marketing mistake that’s not working for their business, you can avoid that specific strategy. Perhaps they are targeting an audience that’s not really interested in the product or service. That could give you some insight on your own target audience and it’ll help you craft a strategy that’ll be more beneficial.

Always keep a watchful eye on your competitors because it can help you in the long run!

Why Jeffery Kamikow Believes You Can’t Afford to Ignore Mobile Advertising

 Did you know that mobile advertising will soon take over as the top internet advertising medium? There’s no question that mobile advertising has seen explosive growth in the past five years. It is now poised to take over desktop advertising in 2018, according to Zenith Optimedia.

In that year, mobile advertising is expected to make up 58% of all internet advertising. Mobile advertising actually grew by 98% last year, and desktop advertising reached its peak in 2014. Since then, it has began its slow, steady decline as more people use mobile devices, making mobile advertisers like Jeff Kamikow extremely excited. According to eMarketer, advertisers could spend as much as $100 billion on mobile advertising in 2016.

One of the reasons why mobile advertising has seen such an influx of growth in the past few years is how users engage with their mobile devices. They don’t take a minute with their device and put it down. They use it constantly throughout the day. According to the latest statistics, users spend as much as three hours each day on their mobile devices. 2.5 hours of that is on social medial apps, making it a highly valuable source for advertisers like Jeff Kamikow. In addition to that, one in three people watch videos on their mobile devices, which should mean advertisers will invest in more video ads as well.

Therefore, it’s easy to see why the rise of mobile advertising means that those looking to advertise and enhance their branding can no longer afford to sit back and keep their advertising in obsolete markets. Contact a marketing company that specializes in mobile advertising to improve your ROI.

Jeff Kamikow | Telling a Story with Your Mobile Ad

If there is one thing that could really annoy a potential customer, it’s giving him or her the same ad to look at over and over again. There is certainly something to be said about ad repetition in some mediums. You hear a jingle on the radio or see the same pitch guy on a commercial, and it could create a level of familiarity that could improve the brand. This is not the same with mobile ads.

Mobile users want ads that they can engage with. For example, you can have an ad that utilizes some form of gaming that keeps the user interested. However, if the same user is given an ad with the same gaming feature over and over again, he or she will eventually get bored with it. Jeff Kamikow is a mobile advertising expert who has produced mobile ads of all kinds. He would argue that a company’s mobile advertising strategy must consist of fresh content all of the time that tells a story. So how can you accomplish this?

There are a number of tools available today that allow mobile advertise to use predictive behavior to slightly update an ad with each view by a user. For example, the first time might just be n introduction, so it might just show broad features or a tagline. The second time around, more details might be shown or the ad might showcase a feature that could be of particular interest to the user. This will go so on and so on until the user has a full understanding of what the product does.

By adapting to customer behavior to tell your brand’s story organically, you could reach your audience better, which could potentially turn into a lead. When it comes to mobile advertising, the key is freshness to adequately tell a story.

Do You Have The Right Content for Your Website

We’ve all heard the phrase “content is king,” but its ubiquity is in part due to the fact that it is true. We’ve all gone to websites where the content was bad or tried too hard and sounded more like a term paper than a conversation. Visitors who come to your website should be able to understand what you do, what services or products you provide, and what makes you stand out with ease. They should be able to accomplish what they want to on your site without too much trouble. Jeffrey Kamikow started out in print, so he could tell you that the content still matters greatly in marketing. Here are a few tips to keep in mind:

Keep It Conversational: If your visitors need a dictionary to understand your content, you are trying too hard. The goal of your website copy should be to appeal to as many people as possible – not just those in the industry. If there is too much jargon or technical terms, you may be turning off a key part of your potential base. Keep it conversational, but obviously make the content good. Check for grammar and punctuation too as this will make your site look unprofessional.

Keep the Home Page as Concise As Possible: In a few seconds, a visitor who comes to your site will make a decision whether or not they should keep looking or hit the back button. If there is too much content or, even worse, not enough, they’ll quickly choose to go elsewhere. Stick to the point and use your homepage content to show what you do and why visitors should choose your offerings.

Update Your Content When the Information Becomes Old: Like we said, Jeffrey Kamikow was a print man. In print, the content must always be relevant and up to date to maintain readership. The same holds true with your website. It’s important to update content when necessary to ensure it is relevant and obsolete information is deleted. If your information isn’t relevant, your visitors will quickly click the back button.

Will Jeff Kamikow and Other Advertisers Use Driverless Cars to Enhance Their Advertising?

Could automobiles become the next source for ad revenue for businesses? We’ve already seen the mobile ad business boom in the last few years as mobile ad spending has soared past desktop ad spending in the past year. While businesses might have to worry about whether or not they should invest more in mobile web advertising or in-app advertising, the next generation of mobile advertisers, like Jeff Kamikow, may be going on the road.

There was a recent article in Ad Adage that discussed the role driver-less vehicles will have in the advertising world. Although drivers will still have control over a vehicle if they need to, they will have a lot of free time on their hands. When the average American adult can spend as much as an hour a day in a vehicle, that could potentially be a lot of advertising. Ad Adage makes it a point of saying that we can’t be too far away from Uber and Lyft starting to bring in advertisers to their drivers’ cars. Who knows what the future may hold?

From using beacons to target drivers when they’re in a specific destination to using augmented reality, which will be much safer if vehicles are driver-less, Jeff Kamikow and other mobile advertisers will have a lot of options in the very near future.

Jeff Kamikow | How will Google AMP Affect Your Mobile Strategy?

Jeff Kamikow "Google’s AMP project, short for Accelerated Mobile Pages, sounds great on paper for consumers of content, but for mobile advertisers and businesses it represents a tremendous shakeup."

Put simply, an AMP-enabled page uses a stripped-down version of HTML and Javascript to render text and images much faster. It one sense, it’s like Google is trying to bring back the simplicity of mid-1990s internet.

Why is Google doing this? Page speed and mobile-friendliness. It is in Google’s interests to make its search engine as friendly as possible, and people do not like to wait for pages to load. More to the point, Google wants to deliver the information people are seeking as quickly as possible. That’s why they’ve developed things like knowledge cards and quick snippets. But if someone just wants the latest info from a news story, that’s too much information for a quick snippet.  Enter AMP pages.

AMP-enabled pages require less rendering time and less data to transfer, both big bonuses for consumers. AMP-enabled pages are viewed high on the search page in a swipe-carousel format. They have a special icon next to the results to show they are AMP-enabled.

The system is open to any publisher that is willing to put in the necessary work to make these pages. Does this sound too good to be true? Well, yes.

The type of content that can be displayed on AMP pages is very restricted. For instance, there can’t be any forms on AMP pages, so forget thinking about capturing emails on a snazzy-fast landing page. Another thing is UX. AMP blows most UX away in its quest for speed and simplicity. There are no external style sheets or external Javascript. If you choose to enable AMP on pages, they’re going to have to look good using Google’s version and that’s likely not going to match up with your UX plan. Inline ads are allowed with AMP content, but only for a select group of ad partners. If you’re in the group, great. But otherwise, you may be left out in the cold. Fortunately, the group of AMP-allowed advertisers is likely to grow as the new specification is embraced.

What about backlinks? AMP pages have a URL that starts with http://www.google.com/amp and then pastes the actual URL. It is unclear how Google is going to affect organic rankings when you have both AMP and normal pages. Google is promoting the use of AMP, but whether or not organic results will get pulled up for other pages on a domain remains to be seen.

AMP is also optimized for news content and blog posts. Pure information. If your content strategy doesn’t revolve around these, then AMP isn’t likely to do you much good. However, it’s certainly something to keep an eye on for the future.