What Are the Basic Forms of Mobile Advertising - Jeff Kamikow

 If you are one of the hundreds of millions of people who accesses the internet on your smartphone or tablet, you are probably well aware of mobile advertising. Jeff Kamikow, a branding expert, knew that mobile advertising would one day overtake desktop website advertising and other ad networks. It is simply changing customer behavior.

More people are tapping rather than typing to reach their favorite sites or apps. More people are accessing media content on an app rather than a desktop website. It’s partly simple convenience. You can’t just carry your desktop or laptop everywhere you go. But you can take your smartphone or tablet with you, making them much more convenient. This is why mobile advertisers like Jeff Kamikow incorporate various strategies to help these users access their clients’ brands.

Here are various forms of mobile advertising you might find when you go on a website or access media on your mobile device:

Banner Ads: These are, by far, the most common mobile ads you will find out there. That’s because they are seen by the most people and they’re rather innocuous. They rely on brand recognition as it is tough to get in details in these tight banners.

Video Ads: Video ads certainly engage the user. They are played automatically as a user is on a mobile website or application. However, they can be more expensive and not welcomed by some  who would prefer to get straight to their content. That is why it needs to be done right to deliver the right message and response.

Native Ads: If you’re a fan of Deadspin or other blogging sites, you have probably seen native ads. They are designed not to actually look like ads, but rather content that closely resembles the site or app.

Interstitial Ads: These are widely used by Jeff Kamikow and other brand experts to create a compelling CTA and creative content to engage the user as the site or app loads. When done right, they can really draw a good response.

Hack These 3 Ecommerce Trends in 2023 | Jeffrey Kamikow

Jeffrey Kamikow has noticed the distinctions between ecommerce and “regular” commerce are falling fast, if they ever really existed at all. No matter what your business does, who it sells to, or how it’s built to make money, it needs a cohesive ecommerce (or at least e-conversion) strategy.

What this looks like on the ground, of course, is up to you. No one can hold your hand and tell you that this is how you turn your online dross into ecommerce gold.

What experienced marketing professionals like Jeff Kamikow can tell you is how to capitalize on late-breaking ecommerce trends — how to ride the wave that everyone knows is cresting, but few are exactly sure how to catch without wiping out.

These three ecommerce trends are all set to build or crest in 2016. Which are you most looking forward to capitalizing on?

Multichannel Is the Way to Go

Ventureburn has an in-depth look at the emerging power of multichannel marketing and sales. If you have time, definitely read the whole thing. Here’s the short version: Since your customers access your ecommerce platform on a variety of devices, you need to tailor your marketing campaigns to capture them all.

Use mobile ad networks to turbocharge conversion rates and reach customers opportunistically, retargeting systems to catch prospects on the conversion bubble, traditional PPC and search campaigns to draw in desktop-bound users, video and email to build awareness and loyalty, and non-digital word of mouth campaigns (brand ambassadors, anyone?) to develop legitimacy.

Content Marketing Works Pretty Much Everywhere

Think no one reads your product descriptions, ad copy or “about us” blurb? Think again. Content is the once and future king of ecommerce, naysayers be darned. What’s different for 2016 and beyond? In a word, quality. We’ve been hearing the drumbeat about quality content for years, but it’s (unfortunately) been possible to skate by with subpar, corner-cutting content until relatively recently. That’s certainly not going to be the case in 2016, and likely won’t be for the foreseeable future. Make sure your ecommerce portal’s content engine is well-oiled and primed to purr. From your product descriptions and reviews to parent-page content, blog and sales collateral, everything you produce needs to be on-message, authentic and structured to sell.

Responsive, Ready or All In? Either Way, It’s Mobile Now & Mobile Forever

Mobile ad networks aren’t the only mobile-centric ecommerce trend set to shake up the digital landscape in 2016 and beyond. Thanks to recent algorithm changes by Google and other search engines, ecommerce sites that don’t have mobile-friendly architectures and designs risk drastic hits to search visibility and performance.

If you haven’t already, get on the stick and invest in a mobile-friendly overhaul that touches every aspect of your ecommerce operation — including ancillary pieces like confirmation emails and tracking tools. An ounce of prevention really is worth a pound of cure here.

Which ecommerce trend are you most looking forward to in 2016? Which are you most skeptical about?

Jeff Kamikow - An Executive Position with Verve Mobile

 Jeff Kamikow left Pulse 360 in 2011 and accepted an executive position with Verve Mobile, one of the very first companies to crack the mobile advertising code. Kamikow subsequently moved to Lyfe Mobile, whose methodology and approach closely mirrored Verve’s. As Lyfe’s chief revenue officer, Kamikow was responsible for growing the company’s revenues, expanding its brand, and ultimately executing a complex and highly beneficial sale to BlinkX, a larger European competitor seeking a foothold in the American market.

Telling a Story with Your Mobile Ad - Jeff Kamikow

 If there is one thing that could really annoy a potential customer, it’s giving him or her the same ad to look at over and over again. There is certainly something to be said about ad repetition in some mediums. You hear a jingle on the radio or see the same pitch guy on a commercial, and it could create a level of familiarity that could improve the brand. This is not the same with mobile ads.

Mobile users want ads that they can engage with. For example, you can have an ad that utilizes some form of gaming that keeps the user interested. However, if the same user is given an ad with the same gaming feature over and over again, he or she will eventually get bored with it. Jeff Kamikow is a mobile advertising expert who has produced mobile ads of all kinds. He would argue that a company’s mobile advertising strategy must consist of fresh content all of the time that tells a story. So how can you accomplish this?

There are a number of tools available today that allow mobile advertise to use predictive behavior to slightly update an ad with each view by a user. For example, the first time might just be n introduction, so it might just show broad features or a tagline. The second time around, more details might be shown or the ad might showcase a feature that could be of particular interest to the user. This will go so on and so on until the user has a full understanding of what the product does.

By adapting to customer behavior to tell your brand’s story organically, you could reach your audience better, which could potentially turn into a lead. When it comes to mobile advertising, the key is freshness to adequately tell a story