4 Major Reasons Your Business Needs Social Media Marketing

While many businesses have made social media marketing an integral part of their company’s digital marketing strategy, others aren’t sure what it can do for them.

Social media can be rather confusing if you don’t do it every day. Businesses also need to protect their resources and time. But the bottom line is that social media marketing is necessary for businesses to succeed in today’s market.

Seasoned digital advertising professional Jeffrey Kamikow provides four major reasons why your business needs social media marketing.

Increase brand awareness

Social media marketing is a great outlet to introduce and promote your brand to potential customers. Customers can learn about your business, your products, and your services through content, images, and videos. Product information on social sites can certainly impact shopping behavior. Also, social media marketing lets you instantly reach audiences on a local, national and international level.

Boost sales

Promoting your products or services on social sites encourages audiences to purchase them, which helps increase your sales. There are a few different ways to use social media to increase sales. Businesses can write posts that link to products, create social media advertisements to reach target audiences, or share coupon codes with a unique code for each social channel.

Connect with Customers

Another big benefit of social media is that it is easy to connect and engage with your customers. You can get to know them based on their posts and statuses, and see the posts they like to share and from what websites. You can also keep them in the loop with any major news announcements and product information. Also, many customers turn to social media to raise any concerns or issues they have, in which you can quickly and promptly address them.

Your Competition is Doing It

If your competitors get to your potential customers first, they’ll earn their loyalty. Find out what social sites your customers are on and make sure you’re on those sites as well. As Jeff Kamikow explains, by staying active and engaged on various networks, you can gain customers first and your competition will have to play catch up.

What Can Competitors Teach You About Marketing Tactics?

Every single business has a competitor, regardless of how niche they are in the market. It doesn’t matter what industry or sector you work in, you have a competitor that’s looking to take the same customers you are trying to reach. With that in mind, you can actually learn a lot from your competitors and it’s a great idea to keep a close eye on them according to digital advertising and marketing professional Jeff Kamikow. Remember that old saying keep your friends close and your enemies closer? Well, it’s definitely a saying to live by because it can help you rise above the competition. Let’s take a look at what you can learn from your competitors!

How To Find What Works Best

There are many different marketing strategies that you could use to reach potential customers, but why play trial and error when you can see what’s working for your competition. Perhaps they are using webinars or social media posts to promote their products or service. If they seem to be working and getting engagement, you can take that idea and make it better. It’s important to capitalize on the things that are working because you don’t want to miss out on any opportunities.

Localizing Your Business

Perhaps you have a competitor located in the same area as you and when you search for a specific term that’s associated with your business, what appears in the listings? Is your competition appearing before yours? If so, that’s an issue. More and more internet users are taking advantage of localized searches by typing in the product or service they are looking for, followed by a town or state. You could create local pages to cater to these specific keywords and rank better for localized searches.

Learn From Their Mistakes

Every business can make a mistake, that’s just reality, and if you notice your competition making some sort of marketing mistake that’s not working for their business, you can avoid that specific strategy. Perhaps they are targeting an audience that’s not really interested in the product or service. That could give you some insight on your own target audience and it’ll help you craft a strategy that’ll be more beneficial.

Always keep a watchful eye on your competitors because it can help you in the long run!

Jeff Kamikow | Why Mobile Ads Are Getting Shorter

Have you noticed the ads that you see when you browse the internet on your mobile devices is getting shorter? This is no accident as brands are trying to create better engagement and get their message across. As Jeff Kamikow would point out, brands are always changing the way they advertise to appeal to the public.

Mobile devices have caused users to have a much shorter attention span than they once did for other platforms. In fact, the average mobile user will have an attention span of as little as eight seconds. However, at the same time, it should be noted that mobile users are experiencing more within those eight seconds. They have a laser-like focus where they can gather what is happening and make a quick decision on whether or not they want to continue viewing the content.

This is the reason why so many people are installing ad blockers on their phones to prevent marketers from targeting them for specific ads. It is also why they’re conditioned to find the X button as soon as possible. However, as many researchers point out, there are still many opportunities out there, and many brands have made a point of creating 5-6 second ads that can engage users. So far there has been limited success here, but this should be a major focus for marketers in the years to come.

As Jeffrey Kamikow would say, you have to give the public what they want. Today, it would certainly be shorter ads that they can consume as quickly as possible to get back to their content.

Jeff Kamikow Provides Five Tips for Supporting Your Child Athlete

On many weekends and some weeknights in the summer, Jeff Kamikow can be found coaching his son’s baseball team. As a former collegiate athlete himself, Jeff has seen his fair share of good parents and those that may have needed some coaching themselves.

If you are a parent of a student who plays baseball, football, softball, basketball, or soccer, you might be wondering what is considered good behavior during a game, what kind of motivation and support you should provide your child, and how you can teach your child good sportsmanship. Obviously, your own situation will be your own so you may have to make some changes, but here are some common tips for parents of kids in any sport.

Be On Time: Punctuality is an important part of many parts of life, including sports. Please try to bring your child on time, so he or she can get as much practice with the team as possible.

Don’t Coach or Yell at Refs from the Stands: Your job is to support your child. Remember that everyone makes mistakes – even coaches and refs. Try to remain positive and cheer for the whole team and be a good example for your child.

Always Have Fun: Coach Jeff Kamikow always tells his kids to have fun. Sports are supposed to be fun. While you should certainly make sure your child takes it seriously to help his or her teammates, being too serious just takes away from the game, which nobody wants. Remember, it’s just a game.

Jeffery Kamikow | Podcast Boom Means Big Money for Advertisers

 Are you reading this as you listen to a podcast? You’re not alone. Podcasts are big business, and it is no longer a fringe form of media. Two years ago, the public went nuts about Serial, a true crime podcast that chronicled a murder case in Baltimore. The podcast may have even had some influence on the defendant getting a new trial. From comedy podcasts like WTF and the Adam Carolla Show to health podcasts like the Rich Roll Podcast and slice of life podcasts like This American Life, there is a podcast for everyone.

According to the latest numbers from AdWeek: Nearly one in five Americans between the ages of 18 and 49 listen to podcasts at least once a month. One in three men between the ages of 18-34 claim to tune in to podcasts at least once a month. More people are listening to podcasts all of the time, which means advertisers are beginning to take notice.

The advertising industry expects to spend $700 million on advertising in podcasts this year and for good reason. It’s not just the number of people listening to podcasts; it’s also the percentage of listeners that respond to ads. Nearly two-thirds of respondents in a recent survey said that they either researched a product that they heard about in an ad or they purchased it outright. These numbers are very compelling for advertisers. In addition to that, technology has made podcast advertising a more viable option.

One of the biggest issues with podcast advertising was that the ad was usually recorded with the podcast. Therefore, someone listening to a podcast ad a few months later would not benefit from the ad as it would be obsolete. Dynamic ads have changed this and allowed advertisers to control their campaign. For advertisers like Jeff Kamikow, this could potentially increase their enthusiasm for podcast advertising. Look to see more advertisers spent on podcasts for the foreseeable future.