Do You Have The Right Content for Your Website

We’ve all heard the phrase “content is king,” but its ubiquity is in part due to the fact that it is true. We’ve all gone to websites where the content was bad or tried too hard and sounded more like a term paper than a conversation. Visitors who come to your website should be able to understand what you do, what services or products you provide, and what makes you stand out with ease. They should be able to accomplish what they want to on your site without too much trouble. Jeffrey Kamikow started out in print, so he could tell you that the content still matters greatly in marketing. Here are a few tips to keep in mind:

Keep It Conversational: If your visitors need a dictionary to understand your content, you are trying too hard. The goal of your website copy should be to appeal to as many people as possible – not just those in the industry. If there is too much jargon or technical terms, you may be turning off a key part of your potential base. Keep it conversational, but obviously make the content good. Check for grammar and punctuation too as this will make your site look unprofessional.

Keep the Home Page as Concise As Possible: In a few seconds, a visitor who comes to your site will make a decision whether or not they should keep looking or hit the back button. If there is too much content or, even worse, not enough, they’ll quickly choose to go elsewhere. Stick to the point and use your homepage content to show what you do and why visitors should choose your offerings.

Update Your Content When the Information Becomes Old: Like we said, Jeffrey Kamikow was a print man. In print, the content must always be relevant and up to date to maintain readership. The same holds true with your website. It’s important to update content when necessary to ensure it is relevant and obsolete information is deleted. If your information isn’t relevant, your visitors will quickly click the back button.

Will Jeff Kamikow and Other Advertisers Use Driverless Cars to Enhance Their Advertising?

Could automobiles become the next source for ad revenue for businesses? We’ve already seen the mobile ad business boom in the last few years as mobile ad spending has soared past desktop ad spending in the past year. While businesses might have to worry about whether or not they should invest more in mobile web advertising or in-app advertising, the next generation of mobile advertisers, like Jeff Kamikow, may be going on the road.

There was a recent article in Ad Adage that discussed the role driver-less vehicles will have in the advertising world. Although drivers will still have control over a vehicle if they need to, they will have a lot of free time on their hands. When the average American adult can spend as much as an hour a day in a vehicle, that could potentially be a lot of advertising. Ad Adage makes it a point of saying that we can’t be too far away from Uber and Lyft starting to bring in advertisers to their drivers’ cars. Who knows what the future may hold?

From using beacons to target drivers when they’re in a specific destination to using augmented reality, which will be much safer if vehicles are driver-less, Jeff Kamikow and other mobile advertisers will have a lot of options in the very near future.

Jeff Kamikow | How will Google AMP Affect Your Mobile Strategy?

Jeff Kamikow "Google’s AMP project, short for Accelerated Mobile Pages, sounds great on paper for consumers of content, but for mobile advertisers and businesses it represents a tremendous shakeup."

Put simply, an AMP-enabled page uses a stripped-down version of HTML and Javascript to render text and images much faster. It one sense, it’s like Google is trying to bring back the simplicity of mid-1990s internet.

Why is Google doing this? Page speed and mobile-friendliness. It is in Google’s interests to make its search engine as friendly as possible, and people do not like to wait for pages to load. More to the point, Google wants to deliver the information people are seeking as quickly as possible. That’s why they’ve developed things like knowledge cards and quick snippets. But if someone just wants the latest info from a news story, that’s too much information for a quick snippet.  Enter AMP pages.

AMP-enabled pages require less rendering time and less data to transfer, both big bonuses for consumers. AMP-enabled pages are viewed high on the search page in a swipe-carousel format. They have a special icon next to the results to show they are AMP-enabled.

The system is open to any publisher that is willing to put in the necessary work to make these pages. Does this sound too good to be true? Well, yes.

The type of content that can be displayed on AMP pages is very restricted. For instance, there can’t be any forms on AMP pages, so forget thinking about capturing emails on a snazzy-fast landing page. Another thing is UX. AMP blows most UX away in its quest for speed and simplicity. There are no external style sheets or external Javascript. If you choose to enable AMP on pages, they’re going to have to look good using Google’s version and that’s likely not going to match up with your UX plan. Inline ads are allowed with AMP content, but only for a select group of ad partners. If you’re in the group, great. But otherwise, you may be left out in the cold. Fortunately, the group of AMP-allowed advertisers is likely to grow as the new specification is embraced.

What about backlinks? AMP pages have a URL that starts with http://www.google.com/amp and then pastes the actual URL. It is unclear how Google is going to affect organic rankings when you have both AMP and normal pages. Google is promoting the use of AMP, but whether or not organic results will get pulled up for other pages on a domain remains to be seen.

AMP is also optimized for news content and blog posts. Pure information. If your content strategy doesn’t revolve around these, then AMP isn’t likely to do you much good. However, it’s certainly something to keep an eye on for the future.